Archive for November, 2007

What are marketings the four P’s

Marketing experts often use the terms “the marketing mix” or the “four P’s”.  These terms are a fundemental method of understanding marketing as they refer to the various activites involed in developing a marketing plan – they are

  • Product
  • Price
  • Promotion
  • Place

This model has been used for many years, each of the factors can be controlled or influenced by the selling company.  For example the product is sellected by the selling organization who set a price, they set thier promotion campaign and select distribution channes. 

 Different emphasis may be placed on each element resulting in a myriad of marketing options, different “marketing mix’s” may be selected for different stages of a products lifecycle for example.


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