Hampreston

A competitor analysis is a business tool used for assessing rivals.  This form of analysis is used to examine competitors thier strenghts and oppourtunities and where possible learn from other businesses in your sector.

Traditional competitor analysis focus on:

Strategy
Constraints
Capabilities
Marketing
Financial
Customer perception

Related posts:

1. Management analysis PEST tools & techniques
2. Management Reporting – using common methods to get your message across.