SWOT Analysis

A SWOT analysis is a management tool that is used to undertake a rapid examination of a businesses status.

It is often used to help devise business strategy and improvement programs – SWOTS are usefull in that they examine both internal and external influences over the business.  It is also a very effective method of gathering and categorizing business issues and information.

SWOT stands for

  • Strenghts
  • Oppourtunities
  • Threats
  • Weakneses

An example SWOT analysis can be seen here : – http://www.mepss.nl/cases/edf/image005.gif

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