Marketing aims to capture customer needs

It might seem obvious but a product will have a far better chance of success if it is aimed at satisfying the needs of it’s customers. One of businesses golden mantras is that consumers don’t by products they by things that solve them problems and needs – these needs might manifest themselves in a myriad of different ways and marketings primary objective should be both to find out what these needs are and to position the products accordingly.

By using market research companies often seek to ascertain the demand and needs of its customer base – market research can come in a variety of shapes and sizes from the humble customer survey to in depth demographic analysis.

Marketing should be viewed as an ongoing process and one in which businesses should be prepared to invest time and effort into its vital to remember that marketing is not simply advertising but is involved in building and developing complex relationships between customers which can help produce profits in the years to come.

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